A business strategy refers to a plan that outlines how an organization intends to achieve its goals and objectives. It involves identifying opportunities, developing a vision for the future, defining specific targets or milestones, and creating a roadmap on how to reach them. A good business strategy takes into account various factors such as market trends, competition, resources available, and customer needs. The aim is to create a sustainable competitive advantage that allows an organization to differentiate itself from its rivals and achieve long-term success.